PESISTICA STADIUM & CULTURA FISICA SIENA 1971
ORIGINAL BRAND
Restiling of the Gym brand
Pesistica Stadium & Physical Culture SIENA 1971.
Pesistica Stadium & Physical Culture SIENA 1971.
POINTS REQUIRED
° The Powerlifter must remain with the suit (singlet) or at least a hint
° the cast iron must not miss that it is rocker or handlebar, but it does not matter, but better, the bar
° No matter what the athletic gesture depicted
° Full freedom and creativity on the layout of naming and restyling or complete renewal of the brand.
° It must GASARE.
° The following Brand will then be applied to sweatshirts and / or T-shirts
° The Powerlifter must remain with the suit (singlet) or at least a hint
° the cast iron must not miss that it is rocker or handlebar, but it does not matter, but better, the bar
° No matter what the athletic gesture depicted
° Full freedom and creativity on the layout of naming and restyling or complete renewal of the brand.
° It must GASARE.
° The following Brand will then be applied to sweatshirts and / or T-shirts
SKETCH and IDEAS
IDEA (A)
First of all I copied the original but in a more modern key, changing the font and using a freshly smoked line that is better applied to its main destination, sweatshirts and t-shirts.
° the idea of using a "manual" stroke, instead of a technical one, can be an interesting choice to give originality and diversity and to maintain what was the story and the history of the gym, an Old School gym that is being modernized.
IDEA (B)
In this Sketch I thought about turning the old brand into a corporate brand, focusing on the "ironic" and characteristic aspect of this powerlifter, the hair styling and the handlebar mustache, which have been turned into a barbell.
° the elements that I have decided to keep in all my sketches are:
1) A CONSUMED FENCE STENCIL that recalls the environment of a powerlifter gym, especially the worn-out cast iron discs.
2) KEEP A CIRCULAR FORM in respect to the original brand.
1) A CONSUMED FENCE STENCIL that recalls the environment of a powerlifter gym, especially the worn-out cast iron discs.
2) KEEP A CIRCULAR FORM in respect to the original brand.
IDEA (C)
In this sketch I managed to find graphically the balance between modern and old school, representing the values and the image of the gym Pesistica Stadium & Physical Culture Siena 1971. Creating no longer a simple image to be applied on a fabric as required but a emblem that every member of the gym can be proud of wearing and can "gas it" in their workouts.
BRAND DEVELOPMENT
- positive version - - negative version -
- Positive version with possible modification in the singlet - - Negative version with possible modification in the singlet -
THE SWEATSHIRTS
hypothetical sweatshirts with the possibility of putting the new brand on or behind the sweatshirt for training
hypothetical sweatshirts with the possibility of putting the new brand on or behind the sweatshirt for training
– front – – back –
THE T-SHIRTS
color gradations with new brand
color gradations with new brand
CHOICE BRAND
despite a greater development on another brand idea, it was decided to return to something that was strongly linked to the original brand, therefore no longer a creation but a restyling of the brand.
despite a greater development on another brand idea, it was decided to return to something that was strongly linked to the original brand, therefore no longer a creation but a restyling of the brand.
