Without knowledge, our minds would have an unfortunate tendency to fall into ruins.
That is the conviction of INfluencia magazine's new print and digital campaign, 

designed by Gloryparis and launched the 26th of December 2018.

The visuals of that new INfluencia campaign use paraeidolia, a process of illusion, to immerse us in the soul of this abandoned spirit. The interior of an abandoned house is a symbol of this. Confusing images, because each room gives the strange impression of entering an empty soul. Two windows become the illustration of an inert gaze. Unoccupied, the gaze reflects wandering. The one we don't want to face. The one we're afraid of. A puddle or a degraded wooden plank is reminiscent of blissful mouths. The whole describes a frozen portrait. The one who has disconnected from the present and will not face the future.

Credits :

Client : INfluencia
Customer managers: Isabelle Musnik, Sophie Huttmann, Cristina Alonso, Ann Céline Blanc

Agency : Gloryparis
Creative directors : Arnaud Le Bacquer, Hugues Pinguet
Sales Manager : Jean-Baptiste Herman
Account Executive : Meriem Bouthiba
Art director : Gabriel Bonnefond
Copywriters : Damien Bazile, Zoé Le Bacquer

Photographers : Getty Images
Goldfinch4ever, Sam_eder, bruev, Sablin, Tudor ApMadoc, Maria Teresa Tovar Romero, niphon, Richard Johnson, JaysonPhotography, Robert Podlaski, EyeEm, Bruev.