This year, Gloryparis does not encourage you to quit smoking. But to pick up the cigarette butts thrown on the ground to make the streets cleaner. (And to stop throwing away others...). It is the will to create a real awareness.

The agency invites the french people to take a shoebox and fill it with cigarette butts collected from the ground. The Pataugas brand wanted to demonstrate its commitment to the urban environment and becomes a partner of the operation.

Credits: 

Partners:

HOPPS Group - Pataugas
Marketing and communication director: Céline Letu-Tortorici
Digital & Marketing supervisor: Lara Pelissier Aillaud
Communication officer: Clara Grivallero

CKFD environnement / MéGO!
Associed director: Christophe Kukawka
Associed directors CKFD environnement et concessionnaire de MéGO! (Ile-de-France) : Patrick Poirier et Christophe Kukawka

Sound production :

LA ROOM STUDIO : Olivier Gros

Agency:

Gloryparis

Creative directors : Arnaud Le Bacquer, Hugues Pinguet
Head of Commercial : Jean-Baptiste Herman
Strategic planner : Thomas Demard
Project manager : Meriem Bouthiba
Art director : Gabriel Bonnefond, Alexis Dupuis
Copywriter : Damien Bazile