The Challenge Tour is the second-tier men’s professional golf tour in Europe, operated by the PGA European Tour. They required an informative brochure which included statistics and facts about previous tournaments, players and winners, and needed to be displayed in an engaging yet easy-to-digest manner.
The brand already had a strong visual presence in terms of colour palette, type style and image effects, so I was able to follow their brand guidelines and apply this knowledge to the brochure. As there was alot of different types of information and content to be displayed, I had to be creative in how I applied this knowledge of the brand style in a way that wasn't repetitive and boring for the reader.
An infographic style was used across many pages as a way to display lots of statistics and information in a more visual manner. These included the use of icons and symbols, variation in text weight and size, and contrasting colours for emphasis.
Work produced whilst in employment at The Lift Agency.
