Event Management & Activation

Woodland Brand Experience @ SUNBURN, Goa.

A unique brand installation concept designed to promote Woodland's Pro-Earth positioning. The idea combined the activity like bicycling that required product involvement, to generate electric power. Each bicycle was equipped with mini-dynamo that got charged using the cycling power. That electricity was transfered to the central tree shaped installation communicating the Pro-Earth message of the brand in a fun and engaging environment.

environment Event Production Experience design

Key Responsibility: Creative Direction.
Skill Set: Concept, Visualization, Design and Team Management.

YAMAHA Brand Experience Design at Auto Expo

Yamaha's Auto Expo stand was designed with the theme of 'Mobility'. The entire stall was inclined to 60 degree angle to acentuate the motion effect through its visual design. The crowd management and wayfinding system was design in such a manner that each zone in the stall is easily and intutively accessible to visitors without being overpowering. Each element was design with minimalistic design approach to achieve a balanced form.

Key Responsibility: Creative Direction.
Skill Set: Conceptualization, Visualization, Design and Team Management.

Brand Launch-OPPO Mobile

Oppo Mobile's Brand Launch Experience was designed to communicate the key message of Harmony, Rhythm & Class. The entire set was designed using the forms inspired from the phone's design. Different product features were highlighted by embedding them within the environment design itself like rotating head mounted camera, large HD screen, powerful processor for hi-speed interent surfing etc. Hritik Roshan & Sonam Kapoor were the brand ambassadors and special guests for this event.

Key Responsibility: Creative Direction.

Skill Set: Conceptualization, Visualization, Design and Team Management.

EMPLOYEE ENGAGEMENT & ANNIVERSARY CELEBRATION DESIGN

Client: Serono Biotech. Geneva. Switzerland.

Agency: Experience Worldwide. Omnicom. London.
Design & Concept: Sundeep Verma

Serono is the second largest biotech company in the world and is going to be 100 years old in March 2006.

The brief for this programme was to design an event & series of activities, which would encourage participation & fuel motivation into its 5,000 employees in 45 different offices around the globe. The inspiration was to generate a sense of adventure, a sense of achievement, a desire to create and engaging approach to the centenary programme, the desire to remind the workforce of Serono that they are very much a fundamental part of a big family. The theme emerged from multiple brainstorming is “The Spirit of Serono”. I was appointed to interpret this theme and create stories around it. A series of creative plots were created to articulate this theme using 3D space, interactive installations & gifts in diverse geographical scenarios & to multilingual audiences.

EXPLORATIONS & CONCEPT DEVELOPMENT

EVENT LAUNCH & DESIGN

PILLAR OF US : Interactive Installation
Key Message: Building Together

The central pillar is an LED screen that turns white and projects a sky light when three or more people stand together on the color spots, suggesting power of collaboration.

SERONO SERENITY: Interactive Pods
Key Message: Community & Empathy

The pods inspired from nester bird's designs were created as a interactive space for people. the color of the pod changes depending on the server its connected to. The company had three major offices in Rome, Geneva and Boston representing three colors R-G-B.

WHISPERS : Sensory Soundscape

The soundscapes of various office could be heard while one walks through the maze. The sounds clips were uploaed by various employees onto a server and transmitted to the installation.

Brand History: The Story of Serono Biotech I Interactive Sensory Projections

EUROSTAR : Station Launch. London. UK.
Client: Eurostar
Agency: LIVE Agency

FANTA Apple: Product Launch Promotions
Client: Coca Cola
Agency: Ogilvy & Mather

GO BITE: Public Installation
To bring in the message of 'Go Bite!' an interactive installation was designed to make sampling of Fanta Apple fun.
Nobody is a bigger ‘Biter’ than Pac-man! A self-sustaining, organically functioning device for malls,colleges, Cineplex or other target dense zones. There are four entries to go & pick up your free bottle of Fanta. KEEP BITING! The fun is to keep it intuitive.

SELECTED LAUNCHES, ROAD-SHOWS & CONFERENCES

USHA Kitchenware : Travelling Brand Experience

CORUM : Sales Conference Event Design
Client: Corum Luxury Watches
Agency: Azure Events Pvt. Ltd.

Corum Luxury Watch Launch Event Set Design. Audience was encourage to participate in time based games & activities to generate enthusiam about the theme of 'Time'.
Client: Corum
Agency: Azure Marketing Pvt. Ltd.

HUTCH Delhi Marathon Promotion Design
Client: Hutch Telecom
Agency: Ogilvy & Mather

Brand Activation for Hutch Delhi Marathon (Now Vodafone). Giant Walking Spheres were used to generate curiosity & interest and to encourage participation in the marathon.

Huthc Marathon Promotions. I used an optical illusion opportunity to motivate people to participate in the marathon. A sticker with cheersleader was struck to the door key-hole when looked from inside it showed cheerleaders hooting for marathon runners.

To promote Ready-To-Eat meals by Kohinoor Brand I designed an installation that distributes plastic fork, knife & spoon set. The installation was placed near street food vendors, corporate canteens and college campuses.

Interactive table promoting a new TV program called NDTV LIFE. The fracter screens played video mash-up of the launched program. When all the screens were touched together the video streamed to a single program.

Interactive installation to promote Nirula's Food Chain opening. People were encouraged to walk into a giant 'N' and write their thoughts and wishes on the white panels inside for a chance to win free meal for two. These panels then later became part of the restaurant interior design.
Client: Nirulas
Agency: Azure India Pvt. Ltd.