Following on from my previous project, the EDK campaign against the animal abuse within factory farming I decided to look further into the environmental issues surrounding animal agriculture. With this research I decided to propose a concept for Bared, a brand relating to the environmental issues that the media do not primarily speak about. Bared is a niche magazine and a website, with ecological photography and contemporary fonts to target an audience who may not know exactly the unfortunate truths behind climate change today. For a small price you can subscribe to the online magazine. The main purpose for this conecept was to promote healthy living and awareness about the industrialised meat industry.