Basics by Fuller Brush Co.
Packaging Class — Rosemary Conroy Autumn Semester 2018
For the homemakers who are hardly ever home, Basics by Fuller Brush Co; crafted and manufactured with care. The only kitchen cleaners made entirely without water.
Inspired by the new environmental-centric movements taking place in the world and in packaging, Fuller Brush Co. wanted to reinvigorate its brand by creating a fresh face: Basics, a subscription service for those who want a fresh clean without the worry and fuss.
Made to create zero waste, both in manufacturing and post production, everything in your Basics subscription box is 100% recyclable or compostable and uses minimal adhesives and glues. The products themselves are created without need for water in manufacturing (unlike normal commercial detergents) to reduce runoff pollution. When you purchase a Basics box, you are investing in a cleaner you and a cleaner world.