These designs were part of a pitch to P&G's Febreze Car air freshener line. The concept was show how the air freshener transforms a vehicle with the different fragrances that Febreze has to offer. 

The two designs presented were for their Fresh-Cut Pine and Hawaiian Aloha scents. With each design, the fragrance is physically shown coming out of the air vents. A pine forrest or the tropics of Hawaii are shown bursting forth giving the visual of where you might would rather be instead of sitting in traffic.