The Unblvbl agency developed the corporate style for the Nerey trading company.
The Nizhny Novgorod agency Unblvbl presented the new corporate identity of shopping Mall Nerey — one of the most authoritative and innovating companies of the Far East who specialises in wholesale trade of fresh-frozen fish. While making the visual brand image reserved and not overloaded stylistically the agency relied on three client's features.
Firstly, for 18 years of work the company worked up the reputation facing the representative office and the embassy of clients in the Far East — processors, suppliers, producers. It was important for design to sustain this "ambassadorial standart", framing it in deep, moderately conservative color and concise manner.
Secondly, Nerey is a dynamical and progressive company: electronic document flow is accepted here, and communication with clients happens online in most of cases. So the structural unity and uniformity of the main contract points — from internal documents, forms and price lists to employees photos in messengers and social networks — have a particular importance for company.
Thirdly, the company pays a careful attention to details — at all levels. The logo represents the silhouette of Nerey, the Greek god of sea and water, the seamen protector. Its creation and tuning took more than one and a half months of everyday work. With the same care of details the Unblvbl agency added in a set a corporate gift — a bottle of white wine and pack of sea salt in corporate packings. Nothing redundant, just necessary.
The Nizhny Novgorod agency Unblvbl presented the new corporate identity of shopping Mall Nerey — one of the most authoritative and innovating companies of the Far East who specialises in wholesale trade of fresh-frozen fish. While making the visual brand image reserved and not overloaded stylistically the agency relied on three client's features.
Firstly, for 18 years of work the company worked up the reputation facing the representative office and the embassy of clients in the Far East — processors, suppliers, producers. It was important for design to sustain this "ambassadorial standart", framing it in deep, moderately conservative color and concise manner.
Secondly, Nerey is a dynamical and progressive company: electronic document flow is accepted here, and communication with clients happens online in most of cases. So the structural unity and uniformity of the main contract points — from internal documents, forms and price lists to employees photos in messengers and social networks — have a particular importance for company.
Thirdly, the company pays a careful attention to details — at all levels. The logo represents the silhouette of Nerey, the Greek god of sea and water, the seamen protector. Its creation and tuning took more than one and a half months of everyday work. With the same care of details the Unblvbl agency added in a set a corporate gift — a bottle of white wine and pack of sea salt in corporate packings. Nothing redundant, just necessary.
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UNBLVBL BRANDING AGENCY ©
