This was a project I did which was to design lettering which would sit in a museum, that would appeal to a wide demographic like Kids, Scientists, and people with an interest in plants and animals. This is a wide demographic as a scientist may be impressed by something with more technicality than a child - however capturing (as cliche as it sounds) 'The child in everyone' I felt this fairytale artwork would possibly achieve that. The lettering would be like 'H' block or 'W' block, like a building section or wing, but had to be creative.