Client Overview
Kiqs is a small sneaker franchise that provides top of the line sneakers created by
all the top brands. The brand has a laid back atmosphere that allows all people to
browse the wide range in style sneakers. Typically aiming to target audiences of
teenagers and young adults that are interested in the sneaker-head subculture
or just enjoy the look of cool sneakers.
Project Ambition
The nature of the task is to create the branding for Kiqs and also design other
collateral. The core message for the brand is that everyone can shop and enjoy
sneakers without judgment and eliminating that intimidating and gangster vibe
that is often associated with sneaker culture. Kiqs vision is ‘SPREAD THE CULTURE’ allowing all people to experience the sneaker-head subculture.
