PROJECT
—
NOAC is a WPP and iHeartMedia joint initiative who's goal is to leverage the power of creative communication to reduce the negative stigma around opioid abuse. NOAC is a corporate social responsibility initiative that helps federal, state, and private sector programs extend their reach in communities affected by the opioid crisis and achieve positive, measurable results in prevention, treatment, and recovery.
Our task was to create a brand identity that communicated an optimistic, hopeful, and powerful point of view on this epidemic that affects millions of people nationwide.
