The idea behind 'Wolf + Sheep' design was to allow brands to become 'the wolf among the sheep' and to stand out among competitors. I intended for the logo to be as striking as the concept, and thus the idea of placing a wolf's head on a sheep's body came to be. It draws the eye directly to the wolf, who is the stand-out subject, and the eye then drifts to the outer sheep's body. This also secures the concept of uniqueness when choosing 'Wolf + Sheep' for branding solutions.