Bedford is a historic located in the greater Boston area. Founded in 1729, the town's rich history has changed the dynamic and demographics of the town from a colonial territory to a quaint farm town to a burgeoning industry town to its now tech and research focus. Withstanding so many changes, Bedford has been successful in adapting to diversity, acceptance and the constant changes of environment. The rebrand reflects those changes and emphasizes the things that makes Bedford great, the people and the places they go.