In 2017 MES ran their second annual conference "Challenge 2020". As the ERS Group (which MES is part of) launched its new branding at the beginning of 2017 this required a re-design of the conference logo in addition to designing all marketing materials for the event. This included promotional flyers, the event programme, roller banner stands and promotional notepads. The aim of the design was to create a coherent theme that brought together all elements of the conference, displayed information clearly and was in line with the new group branding.