In 2016 MES turned 10 and launched their annual conference, "Challenge 2020". This required a temporary re-design of the MES logo to celebrate 10 years as a company in addition to designing all marketing materials for the event. This included the event programme, "save the date" cards, roller banner stands and promotional notepads. The aim of the design was to create a coherent theme that brought together an illustration of the venue, the MES branded colours and the logo of the conference.