Ametros Corporate and Product
Brand Design
Ametros was founded with the vision of making healthcare easy for injured individuals and anyone that is paying for their medical needs out-of-pocket. We were hired to work on the brand messaging, hierarchy and components for Ametros and its consumer-centric products.
The recognizable Ametros mark was designed to express such concepts as “beyond measure” or “boundless,” the meaning behind the company’s name in Greek. It appears as the central element in the Ametros logo and serves as a visual identifier for Ametros products. The color palette and typography assert the company’s credibility as well as its human-focused approach.
Designed for Cahoots Design/Ametros ©Cahoots Design
