GUILTY | Brand Identity
Branding for Puerto Rican fashion startup, Guilty.
Social media was always the first and main focus of emerging fashion startup, Guilty. A few months after it was founded, I was hired as a freelancer to help the brand develop a consistent and unique voice and improve their social media presence.
A few months later, with a lot of experimenting and learning, we've created a clear visual identity that shaped the brand's communication, not only in social media but in general.