Fab The Barber | Branding

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Fabio Giambarresi is a renown local Bristol based barber that wanted to create a brand that represented his unique identity. Having created a renown attention to detail reputation since establishing in 2010, we paid special attention to introducing a clear theming around Fabio's personal identity, rather than just the service he offers. Clients frequently refer to Fabio as ' Fab The Barber'. Our design process intention touched upon the obvious heritage and tradition of Barber shop graphical elements, such as the Barber pole, yet including enough to break away from the competition, due to the clear USP of Fabio's personal identity.

We identified a number of demographics within Fabio's client base and as such, explored various graphical and branding routes. As is frequently the case with all of our branding projects, we began by developing a number of different design routes. However, the preferred design direction was established early in the design process and therefore we focused on developing fine accent details within the chosen design.