MeditationBreak.me
Concept creation and branding for MeditationBreak.me
Logo design - Mind is like a bee, It settles down to something beautiful.
Intro
MeditationBreak.me is a fun way to look at meditation. It is especially made for office goers who are prone to bad lifestyle, stress and what not. It's a quick technique of meditation which can help us relax and rejuvenate like sipping a cup of coffee.
Background
Creating a brand around meditation and work for which the concept of bee in search of flower was the main inspiration, the bee being the perfect symbol of a hardworking employee and their search for happiness doubles when they find the nectar. The branding was targeted for working professionals and corporate, hence a clear and minimal concept was implemented.
Work
The illustrations looked like doodles someone draws during their free time at work. The main character, MeOn, was developed which was genderless, ageless, colourless and raceless, and so it depicted the human soul.
The colour palette of blue, white and yellow was taken to bring out the blue & white collar corporate life while yellow brought alive the aspect of pure energy. When recharged with meditation, the MeOn characters shined with yellow energy to portray the effectiveness of meditation. The Fonts used were Times Roman and Avenir light.
Mind is not a monkey concept used in website.
