As part of BigBang's refreshed email marketing campaign, I was tasked with designing and developing a new email template to reflect the company's commitment to professionalism and improve their booking uptake.
To do this I made the design clean and readable, with an abundance of whitespace. Whilst still retaining the impact BigBang wanted their emails to express with large, bold headings. When more flair was needed for specific campaigns, the template was used as the basis for these.
As soon as the emails had started being sent to their database, BigBang noted an increase in bookings and were pleased with the results.
Generic mockup to represent the most common layout used.
A preliminary mockup to represent the general layout and styles of the template.
When extra "pop" and "flair" was desired, custom designs were created to fulfill this request.
