When we label human’s behaviour,
they will be more cautious about what they do.

If we assign numbers to cigarettes, we integrate the whole system.

When you throw the cigarette on the road, 
we can find out who you are.

Will you still throw cigarette wherever you go?

Smokers’ addiction,
the pain of the people who want to quit smoking.

The habit of having a cigarette during a period of time.
Filter tip silently takes back your health.
What surprised you is,
You might have different cigarette each time.

“Could you borrow me a cigarette?”
It is a question often asked by smokers.
This is a sharable cigarette.

When you share, you help the other to reduce their smoking amount so that the cigarette silently protects the smokers’ health.

It satisfies your sudden desire of smoking, but also reduces the burden of smoking.

Losing days, losing health.

Every cigarette of every day of every month of every smoker.
Living through a day of is like living through a year.
But they can gain their health back.
Enjoy the bittersweet symphony of every single day.