Present Tense is a portfolio piece inspired by the fourth generation Lincoln Continental, one of Kennedy's official presidential limousines. We wanted to show this iconic vehicle in present-day settings for an effect of temporal dislocation, heightened by the differences between presidents of these two eras: the car's most famous passenger and the present occupant of the White House. As an unknown motorist drives through modern America, the car's elegance and association with a period of change and optimism brings a time-shifted feel to each scene that it moves through.
Using back plates from photographer Malte Bartjen, our London team chose locations that would work as a series, while giving each image its own distinct atmosphere. To blend the CGI Lincoln with its contemporary settings, we fine-tuned the colours for a classic Kodachrome look. Take some time for a road trip to our website for more.
Creative Director: Christoph Bolten / Recom Farmhouse
CGI Artists: Anna Toropova, Adam Jones / Recom Farmhouse
Post Artists: Pepê Alram, Alex Nizhnikovskyi / Recom Farmhouse
Photographic Backplates: Malte Bartjen
CGI Artists: Anna Toropova, Adam Jones / Recom Farmhouse
Post Artists: Pepê Alram, Alex Nizhnikovskyi / Recom Farmhouse
Photographic Backplates: Malte Bartjen
We are hiring!
Lead 3D Artist / Generalist
Technical 3D artist / Pipeline TD
Senior Pipeline TD
Full details and requirements here on madlove.net.
Lead 3D Artist / Generalist
Technical 3D artist / Pipeline TD
Senior Pipeline TD
Full details and requirements here on madlove.net.
Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
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