If you are an SEO professional, you may be familiar with the feeling of seeing your website’s link existing in a high authority website. The reason is that success of a backlink takes huge amount of manual effort. You may need to work quite harder and for longer time in order to start seeing a backlink giving you traffic from a high authority website.

Now, you may be asked in an insisting manner by your client regarding the progress of links. While you are working on high quality link building, it may not be easy for you to show the progress for some time in the initial phase. At this scenario, you may want your clients to learn about things involved in sustainably earning links.

Having that said, there are a few areas you need to work on in order to earn high quality backlinks.

Things start with an effective keyword research. The reason is that you need to have good opportunities for links to be successful. With effective keyword research, you basically create those good opportunities. Having that said, there are a number of factors you need to consider for successful keyword research.

Seed keywords are the basic search terms which define your business. When you build this list, you may be able to find a lot of seed keywords related to your business. All you have to do is to list down every seed keyword which may seem to have something to do with your business.

After you have got the list ready, now is the time to analyze keywords in order to get the best ones selected. There are a number of things which you can use as filters to find the best keywords. Those factors include search volume, user intent, level of competition, brands ranking, and SERP features.

For the great links to be built, you will need to make sure that you have high quality content which could attract readers. It is the only way you can make people going for the links which exist within the content you publish online. Now, there are different ways you can create better content. The first thing that you can focus on is improving the quality of existing content. It is also called updating the content. It shouldn’t be a bigger issue for your content development team. However, there can be many occasions when you would require creating fresh content. Make sure that you have a responsible team taking care of the content.

Off-page optimization is surely the way to bring traffic to your website but you have to make sure that you have worked on good on-page optimization measures before you start focusing on off-page. On-page SEO mainly refers to as the process of improving discoverability of your website.