In January 2018, it was reported that there were over four billion internet users across the globe. This was an internet penetration that exceeded 50 percent. And of the total population, there were over three billion active social media users. With numbers like this, it comes as no surprise that digital marketing agencies have recognized the importance of social media and also social media marketing, especially for small businesses.

Social media is something most of us have made very much part of our lives. While we document almost every moment of our lives online, we also use social media to connect with friends and family, keep ourselves updated about what’s going on in the world and the things we are interested in. Since social media plays such a huge role in our lives, it is also a great platform for digital marketing.

Social Media Marketing (SMM) is the use of social media platforms and websites for the promotion or advertising of a product or company. Most social media platforms, for instance Facebook or Twitter, have in-built tools to analyze data, track progress and check the engagement and success rates of the ad campaign. If you are a social media user, you have already been exposed to SMM and if you are a business, especially a small business, you will definitely want to invest in SMM, especially through a digital marketing agency.

“But why do I need a digital marketing agency or social media marketing agency to make online posts?” is a question most people have. And this attitude results in badly planned social media marketing strategy and low success rates of campaigns. A social media marketing agency will have a team dedicated to SMM. This team has studied various platforms and understands how to plan and implement a marketing strategy depending on the brand or business and the social media platform being used. While we may use the one image and caption promoting our products or company across all social media platforms, a digital marketing agency will know how to plan campaigns to get maximum benefits from each platform. And a small business can especially do with these benefits of SMM.

Social media marketing has many benefits. It is one of the most cost-effect marketing strategies, as it doesn’t cost much to run a page on social media. For a small business, SMM is not only affordable but also a great way to reach a target audience. You can share posts with friends and family who will in turn share posts with their friends and family. This creates a network that a small business will find extremely useful.

Social media marketing also makes brands and companies more approachable. A good social media marketing campaign will make a business feel familiar to potential customers and clients, which in turn increases brand loyalty as well as customer satisfaction.

 Being able to easily contact a company, share your experience with the company online and see what other people have to say about the company will attract more and more people to it. Further, the business will be able to interact with customers on a one-on-one basis, which definitely improves customer satisfaction and loyalty.

These benefits are especially useful for small businesses where a loyal customer base can go a long way. Thus, if you want to enjoy the benefits of SMM for your small business, talk to a digital marketing agency or a social marketing agency without any further delay.