Project Brief :
It is a college final project where we had the freedom to choose a topic and work on it to come out with the best possible communication design solution for it.
About The Topic
As Teenagers our self-esteem reduces when we are made fun of or labeled based on our appearance.Due to this labelling and name calling a persons self-esteem decreases and that leads to them being unable to perform certain tasks and activities and in the end it leads to depression. So as per the proverb “Prevention is better than cure”.
Hence UNLABEL. It is an social enterprise which helps to make these teenagers aware of the causes and effects of Labelling and how to deal with their labels in a positive manner as Labels are intangible! the only reason they exist is because we let them be a part of our lives , so Unlabel is a social enterprise that conducts workshops and provides toolkit’s which schools, teachers, Councillors , psychologists and parents can use to make their teenagers more confident and have a better tomorrow. Since labels are only what you make of them! so lets come together and UNLABEL
UNLABEL (Brand identity)
The style guide followed for the project
As the final solution was the workshop and the toolkit , the general way of making people aware of the situation was by making Posters for the workshop.
A commercial video talking about why there is a need to act upon the labelling Issue and also seeing these videos the teenagers can relate to similar situations and come attend the workshops.
The toolkit and it's contents were designed to be used in the workshops to help kids improve their self-esteem.
User tested the toolkit along with the whole workshop and received positive feedback upon the whole initiative.
