NBA X 2-LA
"Ray"
2-LA Design works with NBA for NBA 72nd anniversary, launched 3 basketball shoes to celebrating NBA's historic achievement in sports and Humanistic care in NBA flagship store Taipei 6/8 2018.
NBA , Momentum and 2-LA Design are launching [ NBA X 2-LA ] in NBA store Taipei 6/8 2018
The street model from series : "Ray" , the name represents first ray of morning, the start of a day. It also indicates that NBA's brighter future after 72 incredible seasons, as a street shoe model, we have integrated some interesting city elements like concrete finish , city skyline and road path in design to visualize connection between NBA team and city they play for
concept of sole design is to have city element integrated as sole pattern, form as function
The concept of ray
Tai Chi : Tai-Chi is a transitional concept of balance, I use it to balance breathable wearing experience and protective supporting feature, the mixed dark grey knitting is where provides comfortable and breathable wearing experience, the light grey leather is where foot needs more support , the separation runs beautiful curve to split the 2 materials and same time serves the function to align with our design principle: Form as function
NBA X 2-LA : Ray. Tai-Chi influence
NBA X 2-LA : Ray
NBA X 2-LA : Ray
NBA X 2-LA : Ray
NBA X 2-LA : Ray. the cross design is inspired by The Church of the Light in Japan designed by Japanese architect Tadao Ando.
Packaging design has sole pattern on concrete
Product launch day in NBA store Taipei 6/8 2018:
Picture from NBA official, [NBA X 2-LA] launch event
Picture from NBA official, [NBA X 2-LA] launch event
Photo by Bounce
Photo by Bounce, explaining color choice of grey
Photo by Bounce, showing secret inside of knitting
