As a school project in partnership with Kenwood, we've been asked to work on what could become the chinese transportation market, with a preference on cars.
The first phase was about doing some reason about ICE vehicules market in China, and chinese consumers:
From the different outputs of our researches, we figured 5 creative tracks that
could lead us to design challenges:
1 headlights
2 the city (as urban area)
3 the idea of parcours (meaning path)
4 the network (that would gather car owner together)
5 the moment of purchasing and driving a car for the chinese family
6 Vintage (from China to China)
After this first creative phase, the keyworks I kept were:
And the direction I decided to choose were the headlights track, and the idea of parcours and path:
As headlights for a chinese consumer are quite important during the purchase moment, because it represents the quality of the car, its balance and its safety, the first concept was about enhancing this security feeling by adding a copiloting feature to them. In the dark night of a not enlighten road, they would provide to the car that's behind information about the quality of the road, turns, vehicules approaching, etc.. Allowing the next driver to anticipate the risks:
As chinese families travelling more and more inside China is a pretty new but significant trend, the second concept was about providing for the children on the backseats gaming supported by technologies like augmented reality, so they could play with the road elements in real time, and forget about the discomfort of the journey:
