MINI CAMPAIGN
TOPIC:- ROADKILL
CLIENT :-WWF ( WORLD WILDLIFE FUND )
CONCEPT BRIEF:
Every year thousands of animals are been road killed while crossing roads which are entering through forest land .One of the major threat affecting animal survival is our road network. Road kills are documented widely and affect all group of wild animal as well as domestic animals specially in protected areas. Animals don’t recognise a road as a hazard. Often, the road might have cut through a continuous patch of forest, and animals will have to cross these man-made roads in search of food, mates and other resources, like water. The aim of this campaign is to make people aware about the animals dying in roadkill which is not only to animals but also human beings. trying to create awareness among people to follow safety measure which will save our both lives and we can have control on roadkill and save this innocent species which die every year.
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