"The purpose of this dissertation has been to identify how companies are incorporating social issues into their brand identity and how they can do so in a way that won't aggravate the public."
The concept behind the design of this dissertation is that it could act as as a double-sided protest poster when unfolded, while being a legible publication with relevant imagery when folded down. The large typography for the poster ends up creating intriguing shapes throughout the publication, without interfering with the legibility.
