This was a semester-long project for a Branding class in Spring 2018. The prompt involved designing a brand identity and container around an activity. I chose Roleplay Games (such as Dungeons & Dragons) as my activity and developed a backpack for transporting supplies. During this project, I analyzed my market and identified opportunities; collected and analyzed user data; named and developed my brand identity; developed a logo, tag line, and hang tags representative of that identity and the market needs; and proposed effective strategies for marketing. The project culminated in a "Shark Tank" presentation of our concepts to several industry professionals - in which I won 1st place in the Branding category with unanimous perfect scores.