Brief: This was based off the D&AD 2017 Monotype brief to use typography to address a prevalent issue in today's world.
Response: In my opinion, the concept of feminism was something that was misconstrued in terms of definition and action. I did some visual interpretations of feminism and terms associated with it, the idea of "blurred" and "fragmented" coming into play a lot.
The final result was the birth of an organisation called "Feminism is Gender Equality", dubbed FIGE for short. It is an organisation focusing primarily on building awareness on the topic of feminism, promoting it as an equality of genders rather than other misinterpreted meanings.
