adidas Interactive Touch Screen • OCEAN STORM
In July 2017, Wunderman Singapore was tasked by Adidas to develop an on-site digital activation piece for its retail stores. The end result were interactive touch screens with a novel tech implementation – a transparent 42” touch display was placed in front of a display case which housed football boots inside. Launched in conjunction with a new line of football boots, the interactive experience provided a novel touchpoint for consumers to be exposed to campaign messaging and to learn about the new product. These units were deployed in 4 markets (2 x Singapore, 1 x Bangkok and 1 x Kuala Lumpur).
Agency : Wunderman Singapore • Client : adidas Singapore • 2017
Creative Director : Mark Cleary
User Experience : Nicholas Chia
User Interface design / Art : Haris Mustafa
Copywriter : Nicholas Chia
Motion graphic : Haris Mustafa & Siddiq Jumala
Senior Developer : Fernando Jose Macapagai
Account Executive : Benjamin Oi
