The tap room is an important aspect of the company so it seemed right to build out some assets that would be there.
Additionally here is an example of what an ad campaign would look like to launch the new branding as well as spread Citizen Cider further than Vermont.
If I could go back and work on this project further I would spend more time on the advertising portion. I would want to spend longer flushing out headline copy as well as the hand lettering—of course I could spend hours on the lettering alone.
