Final Deliverables - 12x12 Initial logo, 1x1in button, and looping gif
“Any oversized letter that starts a sentence or paragraph is known as an initial or drop cap. When well considered initials can bring contrast to the printed page, add a touch of class to a staid layout, and draw the eye where the designer wants the reader to go.”
- Steven Heller
This project will use your previous projects as content to create a personal drop cap or Initial Logo of your first, middle, or last initial. Your Initial Logo will be made using no more than 2 colors including your personal hue, references from your Creative Roots / Now + Later projects, and last but not least one of your initials.
Your project will be displayed in 3 formats in the end: as a 12 inch print, a looping animated gif, and sold in a button vending machine in the halls of MassArt.
LEARNING GOAL: PERSONAL LETTERFORM LOGO
Let your influences and aspirations dictate the form of your Initial Logo.
Specifications
Process drawings: 100 or more thumbnails in pen, dark pencil, or drawn in Illustrator; feel free to look up references as long as you make drawings of anything you discover.
2 colors (including your personal hue)
12x12in vector Adobe Illustrator file for printing.
1x1in vector Adobe Illustrator file for buttons.
1000x1000 pixel animated looping gif of your drop cap (2 or more frames).
Tutorials & Case Studies
DIY Penguin Drop Cap Book Covers by Karen Kavett youtube.com/watch?v=CE8kKJ2RPZk
“The Typography Idea Book: Inspiration From 50 Masters” by Steven Heller & Gail Anderson amazon.com/Typography-Idea-Book-Inspiration-Masters
“Drop Caps: Historical Use And Current Best Practices With CSS” smashingmagazine.com/2012/04/dropcaps-historical-use-andcurrent-best-practices/
Grading Criteria
Process, legibility, craft, personal expression, & scalability
“Any oversized letter that starts a sentence or paragraph is known as an initial or drop cap. When well considered initials can bring contrast to the printed page, add a touch of class to a staid layout, and draw the eye where the designer wants the reader to go.”
- Steven Heller
This project will use your previous projects as content to create a personal drop cap or Initial Logo of your first, middle, or last initial. Your Initial Logo will be made using no more than 2 colors including your personal hue, references from your Creative Roots / Now + Later projects, and last but not least one of your initials.
Your project will be displayed in 3 formats in the end: as a 12 inch print, a looping animated gif, and sold in a button vending machine in the halls of MassArt.
LEARNING GOAL: PERSONAL LETTERFORM LOGO
Let your influences and aspirations dictate the form of your Initial Logo.
Specifications
Process drawings: 100 or more thumbnails in pen, dark pencil, or drawn in Illustrator; feel free to look up references as long as you make drawings of anything you discover.
2 colors (including your personal hue)
12x12in vector Adobe Illustrator file for printing.
1x1in vector Adobe Illustrator file for buttons.
1000x1000 pixel animated looping gif of your drop cap (2 or more frames).
Tutorials & Case Studies
DIY Penguin Drop Cap Book Covers by Karen Kavett youtube.com/watch?v=CE8kKJ2RPZk
“The Typography Idea Book: Inspiration From 50 Masters” by Steven Heller & Gail Anderson amazon.com/Typography-Idea-Book-Inspiration-Masters
“Drop Caps: Historical Use And Current Best Practices With CSS” smashingmagazine.com/2012/04/dropcaps-historical-use-andcurrent-best-practices/
Grading Criteria
Process, legibility, craft, personal expression, & scalability
