Puma Jamming
In April of 2017 Puma approached Heart with to create custom packaging for their new shoe Puma Jamming. 100 packages would be delivered to Puma’s VIP list including, Jay-Z, Kylie Jenner, Usain Bolt and other athletes, influencers, musicians and sneaker heads. We created a layered unveiling experience telling the story of the shoe through each layer. Recipients would be sent a key days ahead of the box with instructions to open the box when received.
Studio: We Make Heart
Creative Director: Thomas O'Connell, Marc D'Amore
Art Director: TJ Freda
Design: TJ Freda
3D/Industrial Design: Dan Bubin, Peter Tasch
Photography: Karyll Catubig
