Velvet Rope
Puma approached Heart in the summer of 2017 to create a limited run of gift boxes for the Velvet Rope apparel launch in Los Angeles, London and NYC. Boxes would go directly to the NYC Ballet and Kylie Jenner as the main VIP’s. The rest would be presented at the bookend to a morning event of Camp Puma — a yoga, fitness, and wellness event. Boxes would be curated towards all members of the NYC Ballet, Kylie Jenner, and influencers.
Studio: We Make Heart
Creative Director: Marc D’Amore
Creative Director: Marc D’Amore
Art Director: TJ Freda
Design: TJ Freda, Kevin McCallum
3D/Industrial Design: Dan Bubin
Photography: Puma, Karyll Catubig
