These are testimonial ads for the non-profit organization, RedRover. The purpose for these ads is to spread awareness of the different services that RedRover provides, through real life and compelling testimonials from three different individuals.

The spokesperson for this ad is an everyday person, a college student. The vital piece other than the copy is the look of the pet's face; this and the large headline grabs the reader's attention. 

The spokesperson for this ad is the wrong person, a widow. The vital piece other than the copy is the look of the pet's face; this and the large headline grabs the reader's attention. 

The spokesperson for this ad is an everyday person, a college student. The vital piece other than the copy is the look of the pet's face; this and the large headline grabs the reader's attention.