On June 7, 2008 Dove held the biggest sleepover in the history of Canada touching the lives of approximately 68,000 girls across Canada. Part of an integrated campaign, the website served as an “interactive-guide” to inspire participation in the event and equip moms and mentors with information to pull off an awesome sleepover. Website was the information go-to channel during the tv broadcasting and a hub to share memories after the event.
 
My Role