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Spring Weekend 2018 Branding

Spring Weekend is one of Brown University's largest on-campus events. Organized by the Brown Concert Agency, Spring Weekend brings some of the largest names in the music industry. In the recent years, it has been BCA's goal to promote inclusion in the music industry by inviting artists that are not typically represented in major music festivals. In line with this goal, the 2018 theme was to "Disrupt and Distort" the current music industry. The brand identity created reflects this with visuals of glitches and distortions of typographic forms.
Official Spring Weekend 2018 Posters
Pass Designs for performers, committee members, press, etc. 
Total of 10 different pass designs were made
Lineup Release Party Poster (Vertical & Horizontal iterations) 
Positive Change Facebook Cover Photos
In collaboration with Brown University's Positive Change, Spring Weekend aims to promote a safe and inclusive environment for the student body. Positive Change a student-led campaign that seeks to create a happier, healthier, and safer campus by addressing violations of consent and respect. Positive Change believes everyone has the right to a safe and fun Spring Weekend. Though positive change may be different for each student, Positive Change explicitly values consent, respect (for self, others, and shared space), and bodily autonomy. These cover photos are available for the student body to use to promote the values and missions of Positive Change. 
Designs Applied Online & Printed
Branding applied to Lineup Release Video
Video produced by Lisa Francois and Andy Rickert 
Spring Weekend 2018 Branding
Published:

Spring Weekend 2018 Branding

Branding for Brown University's Spring Weekend 2018

Published: