THE 12 ARCHETYPES OF DR. CARL JUNG
2015 - OD designstudio - self promotion
In 2015 I made a self promotional newspaper magazine for OD designstudio. A part of that magazine was a separate inlay magazine about the Jung's archetypes (we use them as brand positioning tool).
The idea of Jung's archetypes is that you can divide all people into 12 different types, the archetypes. So the idea came up to have the 12 archetypes visualised by 12 completely different artists.
Shop Around helped us to select 12 different artists. The artist were located all over the world from Korea to Brazil and the only brief I gave the artist was a concise description of a archetype and the restriction that the artwork had to be in black and white.
This project has been nominated for a ADCN award (the dutch D&AD).
