Pupil's Stationery Store Branding Design
Why Pupil's?
Pupil's mean of pupil + stationery, in Chinese it pronounce "Shu Tong". "Shu Tong" which mean the people that accompany while study long time ago. The concept of the branding is " minimalism" which mean less is more. The logotype are mixture with Chinese Traditional calligraphy and English. The reason that use traditional calligraphy is because new generation abandon gradually Chinese word and most of the young generation are not able to read or write Chinese traditional calligraphy. The background color inspire from primary school uniform in Malaysia. Malaysia primary school uniform color give the feeling that peace, clean and clear to people. Mid-night blue and white as the background color for Pupil's. The pattern that use the Chinese calligraphy as the background because our Chinese culture have their unique issue in it and also it inspire from Kenya Hara, one of the designer in Japan.
