Excelsior • Cocktail Bar & Restaurant
Excelsior is a cocktail bar and restaurant that serves an authentic experience with a hotspot location in the centre of the city. The brand borrows its heritage from the streets of Downtown Cairo, paying respect to history and tradition.
This project is of a conceptual/hypothetical nature inspired by an already existing bar in Downtown Cairo called Excelsior.
Original Building / Inspiration
Lettering
From Sketch to Vector
Collateral
Printed Marketing Material & Packaging
Digital
App & Website
Acknowledgements
Thank you to everyone who's supported and given me feedback throughout this process. This project took 8 months to complete and Saif Elbendari has had my back the whole time helping with ideas and experimentation. Thank you to Taimour Othman for his helpful feedback and insights. And a big thanks to Rebecca Hurst, Sabina Chipară, Ricardo Santos, Yee Weng Chiang & Emerson Eller for their typographic corrections.
Photography Credits:
https://www.yatzer.com/zampano-bistro-athens-greece
Thank You!
