Art Director: Haikal Copy: Isabel Servando Client: Ion Orchard Date of project: 2007
This is a piece of pitch work that was not commissioned.
The entire idea revolves around ion-orchard being a high-end shopping mail. Not just only the GUCCI and the PRADA, but haute coulture fashion. So what you see in the press ad, is fashion to the extreme.
There is also some ideas about developing these into giant hoardings along street.
The last image shows a invitation sent out to the perspective fashion partners to come and set up shop there.
This is a piece of pitch work that was not commissioned.
The entire idea revolves around ion-orchard being a high-end shopping mail. Not just only the GUCCI and the PRADA, but haute coulture fashion. So what you see in the press ad, is fashion to the extreme.
There is also some ideas about developing these into giant hoardings along street.
The last image shows a invitation sent out to the perspective fashion partners to come and set up shop there.
