Genuinus is an online supermarket selling ecologic food in the Barcelona area. Their aim is to sell the so called '0 km. products', respecting both the farmers - producers - and the environment itself. They offer quality for healthy consumers who are concerned about well being.
Our team's goal was to study the current website of the brand (see www.genuinus.com) and to make a re-design for them, using the Agile methodology. After 5 iterations in more than 6 months, we got a proposal that improved the User experience of the site, showing a clear, user friendly interface.
During all the working process we made real user tests, starting from the streets and even visiting and experiencing a UX lab. Our work was based in 'mobile first' and every iteration we showed a real deliverable.
We developed the new web taking into account some points: making the e-commerce easier in the web - they don't have a physical shop - and giving a higher value to the producers and farmers who are behind each product.
The colors we chose have a natural and Mediterranean reference and the interface design is clear, familiar for the users. We designed and used elements such as icons or buttons that made the reading and using of the web easier in each step.
