Batch Ice Cream Packaging Redesign
Graphic Design 2 Spring 2017
Batch is an independently owned ice cream brand based out of Jamaica Plain, Massachusetts. Their current visual identity and packaging system lacked their brands mission; to provide the most authentic and organic ice cream using only real ingredients. My redesign's solution was inspired by natural textures, shapes and patterns to reflect these ideals in a more playful manner than what they had previous. Each flavor has it's own unique pattern and texture reflective of its ingredients. The stencil mark is reference to their open-ness and honesty as a brand, and to compliment the shapes and patterns in the system.