Finnair is the flag carrier of Finland. Besides being one of the oldest airlines still in service, it is also considered one of the safest. The current logo and identity system is outdated and does not stand out in an international market. It comes across as rigid and cold and is not as flexible in terms of application.
Finnair is a mid-level carrier, balancing comfort, cost and quality. Its core values are Functionality, Simplicity and Safety. It strives to provide its passengers with world class service and hospitality. Finnair is an established name and thus takes a tone of professional service.
Old Identity
New Mark and Identity
Fly Finnair Ad Campaign
