SunRail Commuter Passport

•

Project Overview

An exploration to extend "seeing differently" beyond the investigation of ordinary objects and unrelated words. In this exploration the original cultural, social, and value initiatives behind one of the most basic and long-lived forms of public communication, the newspaper, will be assessed. The information obtained through the analysis of the newspaper lead to the development of new artifacts that use existing ideas to create new forms of sharing events that document the human experience to transform mundane and benign information into meaningful human experiences.

- SCAD GDVX 702 Ideation Models and Process Exploration description for Project B

Discover

The content in this passport was taken from the local newspaper, The West Volusia Beacon. The West Volusia Beacon is a newspaper that focuses on community-centric news stores, focusing on topics such as community growth and development, local events and festivals, life, loss, recreation, arts and history, family activities, and much more. This newspaper is part of the very large Volusia County, in Central Florida, which includes Daytona Beach area (Daytona Beach, DeLand, Deltona, DeBary, and other small surrounding town/communities.

Design Implementation Plan

The goal to implement this plan will be to acquire images from various stations to market differently to those more developed versus those that are still developing and to understand how to market to each differently as it is important to focus on the target audience based on the location. I would want to address first DeBary as it’s the growing hub in phase 1, then address a slightly larger station as that would be the space to market DeBary’s growth in order to push more people from the Metro-Orlando area into DeBary for a more leisure shopping experience, or for those seeking new jobs a way to find employment. Taking photos would go towards large scale graphics and being able to digitally place them, while also gauging the audience to gain a better understanding of the target audience that is actually using the train. The brochure, unique in nature to resemble a foldout from a SunRail train, is going to be the hub of information about all the pros and cons with a map of the entire system which can be handed out to anyone to educate current and possible future riders of the benefits and commute routes of the train.