As part of its identity, the University of Westminster organises various undergraduate and postgraduate ‘Open Days’ through-out the year. Tasked to design a typographical concept, and various items to promote the ‘Open Days’ of the M.A.D in Harrow. The event identity had to have the quality of a memorable typographic image or typographic message which links visually across the various prints.

The design was focused on using typogrpahy with the M.A.D acronymn as a representation of the Campus as a whole.The negative space of the design works in 

co-ordination with a solid body of image to promote conceptual thinking and perspective, challenging what the viewer takes away from the poster and leaflet.