P.S. Arts is a non- profit organization that provides art education for the at risk public schools and communities. The purpose of these three testimonial ads is to persuade and influence the parents and teacher of school-age children that art education matters and that it can help with creative thinking, critical thinking, problem- solving, and reasoning.
This is a testimonial ad for the P.S. Arts non- profit organization. I choose the "just plain people" concept to portray a distinct message for the organization. The spokesperson for this advertisement is a little boy and older girl. These two individuals were chosen as the spokesperson, to illustrate a mentorship and helping hand relationship. P.S. Arts offers a mentor to every child that steps foot into P.S. Arts. The intended target audience for this non- profit organization is school-aged children, public schools, and community centers.
This is a testimonial ad for the P.S. Arts non- profit organization. I choose the "extreme user" concept to communicate a message. The spokesperson for this advertisement is a little girl, age 12. This girl was chosen as the spokesperson, to tell a story of creative freedom. Before P.S. Arts the only place she had to express her creativity was the playground. The intended target audience for this non- profit organization is school-aged children, public schools, and community centers.
This is a testimonial ad for the P.S. Arts non- profit organization. I chose the "extreme user" illustrate a story. The spokesperson for this advertisement is a little girl, aged 5. This young girl is the spokesperson because she has endured in self- improvement through the activities of P.S. Arts. This story is used to help influence the target audience to join and it explicitly shows the benefit. The intended target audience for this non- profit organization is school-aged children, public schools, and community centers.
